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Project Overview:

This large-screen animation, created for the "Little Dream Garden" brand's 15th anniversary celebration, immersively portrays the brand's iconic floral landscape through 3D fantasy visuals. Centered around a graceful butterfly navigating a blooming paradise, the film symbolizes 15 years of cultivation and enduring vitality, embodying the celebratory theme of "Eternal Bloom in Splendor."

Creative and Design Highlights:

Utilizing precision 3D modeling and dynamic particle effects, the animation magically reconstructs the flower field's evolution from bud to full bloom. The butterfly's perspective (Butterfly POV) serves as a narrative vehicle, guiding viewers through a poetic embodiment of the brand's ethos. Each petal's movement and light interaction follows botanical authenticity, achieving unprecedented immersion through hyper-detailed environmental storytelling.

Execution and Process:

Aligned with the brand's "Natural Aesthetics" philosophy, the production integrated a "Time Cycle" concept reflecting 15-year growth. The team developed a full pipeline from digital asset creation to real-time rendering, employing Houdini procedural generation for organic flower field expansion and Unreal Engine for stable large-screen performance.

Market Positioning and Impact:

Premiered at the anniversary gala, the animation sparked profound emotional engagement, visually cementing the brand's "Nature-Tech Harmony" proposition. This project not only defined the anniversary's visual legacy but also pioneered new standards for premium experiential marketing in the beauty industry.

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