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Project Overview:

The dragonfly, representing the “spirit” of Vancer’s mouse, is brought to life in this unique animation. We crafted a sequence where the dragonfly seamlessly integrates with the mouse, darting through an ink-style, realistic scene.

Creative and Design Highlights:

This project introduced the first ink-style mouse animation in China. We used 3D animation to create a fluid and visually captivating interaction between the dragonfly and the mouse, blending traditional Chinese ink painting with modern, realistic visuals.

Execution and Process:

The animation was designed to seamlessly merge the dragonfly with the mouse, incorporating elements of both nature and technology. The scene was brought to life using a combination of realistic and ink-style artistry, showcasing the unique design of the Vancer mouse in an entirely new way.

Market Positioning and Impact:

This animation was a groundbreaking move for Vancer, combining cultural heritage with modern technology. The response from the market was overwhelmingly positive, as it added a creative, artistic touch to the mouse product, setting it apart from others in the market.

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