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Project Overview:

Dola Loverly is a fashion footwear collection by Shein, and we created a narrative-driven animation for the brand. The client requested a blend of circus and ballet shoe elements, and we integrated many cinematic, circus-inspired scenes while seamlessly merging them with ballet shoes. The result was a visually striking story that resonated well in the market.

Creative & Design Highlights:

By combining circus elements with the delicate design of ballet shoes, we created a lively and dramatic animation world. The color palette, scene design, and motion effects were carefully crafted to provide a bold visual and artistic expression.

Execution & Process:

We incorporated rich circus elements into the scene design, giving the video a unique narrative while maintaining the elegant essence of the ballet shoes. Through detailed animation and rendering, we highlighted the shoes’ agility and refined craftsmanship.

Market Positioning & Impact:

This video targets a young, fashion-conscious audience, and its successful dissemination on social platforms and Shein’s website garnered excellent market feedback, attracting significant attention from the target demographic.

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